Media and Communication

What are Media and Communication?

Media and Communication degrees teach students how throughout history, different technologies have been used to convey messages through different mediums and the impact they have had on people. 

What is the study of this major like?

As media and communication are perpetually changing and dynamic, owing to the society it is aimed at and the technological advancements over a period of time, degrees in the field of media and communication are gaining popularity due to its lucrative adaptive nature. 

Media and communication degrees intend to get understudies ready for work in media-related businesses and train them to fundamentally dissect how the media reflects, speaks to and impacts the world. 

Media communication courses may vary essentially in their content and ways to deal with the subject, however, most offer a mix of fieldwork for professions, debate alternative narrative including political and chronicled. For example, film creation or duplicate composition students may have the chance to investigate issues of media portrayals of sexual orientation, caste, or race, or of a specific culture or political ideology.

If there's a specific division of media and communication you want to specialise in from the beginning, you should pay attention to the curriculum your desired university offers and see how they can help you. Then again, if you are keeping your alternatives open, you might be more qualified for a course which offers a general framework to begin with and transitions into a more focused approach later on. Regular media subjects accessible either as degree courses or as individual course modules include:

Communication and Media: If you are keen on advanced media or new media, the emphasis lies on new ideas and creating innovations like the utilisation of 'intelligent' media on computerised stages, and understudies have the choice to take some modules to learn about the use of algorithms and AI when it comes to consumer satisfaction. 

Social Media: This specialisation targeted towards people interested in management and promotions of their products and business over digital platforms. You'll find out about the development, ethos and utilisation of online communities, for example, Facebook, Twitter, Instagram, Pinterest and Tumblr, becoming capable of utilising these platforms by understanding their demographics to market your products effectively. 

Journalism: One of the most well-known specialisations for those intrigued by media vocations or news coverage can be concentrated as a degree course or as a specialisation inside a media and correspondence focused or journalism course. This field will acquaint you with different stages, strategies and procedures like how to work in a newsroom, how to discover sources, research, corroborate and how to deliver a story for the general population. 

Publishing and Editing: A specialisation in distributing and editing is intended for those keen on seeking after media professions inside the publishing business. Here you'll cover subjects like magazine distribution, research publication, book publication, and news media. 

Radio and TV Broadcasting: If your enthusiasm exists in the field of radio and TV broadcasting, you should consider a media-focused course which specialises in these segments as they are more inclined towards entertainment compared to other branches of media and communication. You should select a course that not only offers you technical expertise in this field but also allows you to gain practical experience.

Film and Media Studies: A film and media specialisation is probably going to be the top priority for anybody interested in the film business – maybe as a filmmaker, content creator/supervisor or technician. This specialisation is most similar to TV broadcasting but likewise very different from other parts of media and communication courses. Look for a special course which allows you to explore the intricacies of this field through theoretical and practical experience.

Career Options and Trends

A wide and ever-developing reach of careers in media and communication are accessible for those graduating with either an undergraduate (bachelor's) or postgraduate (master's) degree in the field. There are career fields like Journalism Careers, Copywriting, Marketing, Public Relations, Television and Film production Careers, Careers in Digital Technology, etc. for a person who majored in media and communications.